In addition to being the best-selling artist in Korea, being named the most influential celebrities of Korea in 2018 & 2020, and their many other accolades, BTS is also paving the way to expand into K-beauty too. The group has collaborated with VT Cosmetics on multiple collections.
The first in 2017 where they dropped a color-correcting cushion compact that worked to reduce redness and lines and contained SPF 50 (#21 & #23). The packaging also ditched the classic foundation-soaked cushions for a more hygienic product delivery system.
The huge success BTS had with VT Cosmetics led to many more collaborations such as Eyeliners, Primers, Mascara, Palettes, Lip Color Balm, Powerdation & even Tooth Brushes & Tooth Pastes.
In 2019, they collaborated once again, this time with The Sweet Special Edition Set (#21 & #23). Their most recent collaboration is a new line imbued with a cute personality, designed around BT21, the band's cartoon avatars. That means the line is packaged with colorful K-beauty cuteness. Just look at them, how could anyone resist not getting your hands on one!