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< THE BEAUTY SPELLBOOK SHOP >
News
Craving KraveBeauty!
Rachel Gibbons Beauty Expert
Craving KraveBeauty!

Who are KraveBeauty?

KraveBeauty is a skincare company founded by beauty influencer Liah Yoo who has over a million subscribers on YouTube. The world of skincare is easy to get lost and confused in, with KraveBeauty, what sets them apart is that they have made it their mission to liberate people from the stress that comes with skincare products and gimmicks, getting people to focus on their own skin instead of everyone else's and trends circling the internet. They encourage people to #PressReset and love their skin more than their skincare, advocating customers to embrace minimalism when it comes to skincare products and listen to what their skin craves.

They're not selling products for the sake of selling products. They're not a “super fast fix!” for “amazing instant results!”. They're not 20 products at once.They're not here to make you feel like your skin should be “perfect” or that your concerns make make you less than. Skincare should be easy, basic and a supplement to our lifestyle, and that is exactly what KraveBeauty embodies. KraveBeauty is realistic, simple skincare minus the confusion with easily digestable information. 

All products are made from naturally-derived ingredients that are safe and high in antioxidants and essential fatty acids. They don’t use any fragrances, essential oils, colorants, allergic sensitizers, or animal byproducts. 

What's more? They are sustainable! Their products are mostly or totally recyclable and their packaging uses non-toxic materials and adhesives. They also donate a percentage of profits to support global environmental protection projects, these includes fighting deforestation in the Amazon, conservation efforts in the Great Barrier Reef and bushfires in Australia.

 

Great Barrier Relief


A blend of conditioning oils fight irritation, discoloration and breakouts caused by a damaged skin barrier. Skin looks clear, feels calm, and probably sounds amazing. A Calming Hand. Our skin and the environment don’t always get along. So when you need help fighting off environmental aggressors, Great Barrier Relief is there to lend a hand. It works by repairing damage in the skin barrier—the skin’s invisible shield. Great Barrier Relief helps “glue” together tears in the barrier to keep the good stuff in and the bad stuff out. Let your skin sigh a great breath of relief.

Matcha Hemp Hydrating Cleanser

Skincare wisdom tells us that a super clean face = super tight skin, but we’re calling BS on that. We think a good cleanser can be effective and gentle at the same time. Cue Matcha Hemp Hydrating Cleanser, the face wash that leaves your skin feeling cleaner and better. It uses coconut-based surfactants to deeply cleanse without stripping. Instead, nourishing Matcha and Hemp Seed Oil restore essential amino acids and antioxidants to the skin. No residue, no tightness, no worries.

Kale-Lalu-yAHA 

Kale-Lalu-yAHA is powered by AHAs that buff away excess dead skin cells and unclog pores so skin can breathe easier. A Skin Refresh Button. Your skin kind of has a hoarding problem; it holds onto leftover residue from air and products you use. With these impurities sitting on the skin along with dead skin cells and pore-clogging bacteria, your acne is about to have a breakout moment. But never fear, Kale-Lalu-yAHA is here and its brought a broom. As you sweep Kale-Lalu-yAHA across your skin, sugar cane-derived Glycolic Acid unglues dead skin cells and lifts them away. Cue Hyaluronic Acid to add some soothing hydration and Kale to boost antioxidants. Now that’s a lean, green cleaning machine.

Oat So Simple Water Cream 

As you work it in, it quickly absorbs and makes itself right at home with your skin. You’ll feel like you just hit the refresh button on your skin. A Cool Drink of Water for Thirsty Skin. Choosing a moisturizer can feel like choosing a place to eat: there’s so many options, you gotta check all the reviews and some things you try probably aren’t great for your skin. Meet Oat So Simple Water Cream, your new go-to. Oat So Simple is made with simple ingredients and is simple to use so you can get on to more complicated things (like choosing a place to eat). Its lightweight texture and calming feel fit right into any season, routine, or mask rotation.

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