Behind the Scene

Born from the desire to bring skincare back to its roots and create a line of simple, refined products suitable for people of all skin types, Klairs quickly became famous in Korea for its high quality yet affordable products.

Founded by Ryan Soungho Park in 2010, the brand Klairs transformed to what we now know as “Dear,Klairs.” Much like how many people think of personal letters when they think of the word ‘dear,’ in this case, it is a letter to a fictional girl, Klair, who suffers from sensitive skin.

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