Behind the Scene
Founded in 2014 (South Korea) and rolled out internationally since 2017, the South Korean brand derived its name "PURITO" from the compound word formed from the words "purify" and "土(a Chinese character that means "soil")". It means safe and purified natural ingredients that come from the clean soil.
Rather than using fancy packages and product labels, Purito wanted to offer our products at an affordable price with basic but essential ingredients, that everybody can use with focus on Vegan-friendly & Cruelty-free skincare.
Purito wants to position themselves to be out of excess active ingredients to emphasize one's inner beauty rather than superficial apperances.