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for RM50 off (min. spend RM300),

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for RM50 off (min. spend RM300),

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for RM15 off (min. spend RM100) [BFCM Sale] Use code

for RM50 off (min. spend RM300),

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[BFCM Sale] Use code

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[BFCM Sale] Use code

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Always Be Pure

Behind the Scene

Founded in Korea, Always Be Pure is a skincare product brand with ingredients extracted from the forest. Resonating with the brand name, their products contain forest complexes and cypress water, protecting the delicate skin with natural and raw materials.

Committed to delivering precious skin with an honest mind, Always Be Pure’s products are full of pure sources of moistures which provide calming and soothing care to the skin, or relieve and heal irritated skin by providing deep moisturisation that has a fast absorption into the skin.

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Hyaluronic Acid

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Always Be Pure Marine Therapy Dark Spot Correcting Serum (15ml)

Marine Therapy Dark Spot Correcting Serum (15ml)

Always Be Pure

Regular price RM26.40

Always Be Pure Forest Therapy Ultra Calming Cream (80ml)

Forest Therapy Ultra Calming Cream (80ml)

Always Be Pure

Regular price ~~RM111.00~~ Sale price RM102.00

Always Be Pure Forest Therapy Ultra Calming Toner (150ml)

Forest Therapy Ultra Calming Toner (150ml)

Always Be Pure

Regular price RM68.00

Always Be Pure Forest Therapy Ultra Calming Cream (18ml)

Forest Therapy Ultra Calming Cream (18ml)

Always Be Pure

Regular price RM25.52

Always Be Pure Marine Therapy Dark Spot Correcting Serum (50ml)

Marine Therapy Dark Spot Correcting Serum (50ml)

Always Be Pure

Regular price ~~RM92.00~~ Sale price RM63.15

Always Be Pure Forest Therapy Ultra Calming Toner (30ml)

Forest Therapy Ultra Calming Toner (30ml)

Always Be Pure

Regular price RM14.14

Always Be Pure Marine Therapy Spot Clear Vital Essence (30ml)

Marine Therapy Spot Clear Vital Essence (30ml)

Always Be Pure

Regular price RM19.31

Always Be Pure Moon Cat Rich Moist Greenery Sleeping Mask (150ml)

Moon Cat Rich Moist Greenery Sleeping Mask (150ml)

Always Be Pure

Regular price RM49.75

Always Be Pure Forest Therapy Repair Concentrated Ampoule (set)

Forest Therapy Repair Concentrated Ampoule (2pcs)

Always Be Pure

Regular price RM36.75

Always Be Pure Marine Therapy Spot Clear Vital Essence (120ml)

Marine Therapy Spot Clear Vital Essence (120ml)

Always Be Pure

Regular price RM73.50

Always Be Pure Forest Therapy Repair Concentrated Ampoule (50ml)

Forest Therapy Repair Concentrated Ampoule (50ml)

Always Be Pure

Regular price ~~RM89.00~~ Sale price RM68.70

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