Behind the Scene
ANUA is a renowned Korean skincare brand that has gained international recognition for its innovative approach to skincare products. Focusing on simplicity and improving skin health, ANUA has carved a niche by offering a harmonious blend of natural ingredients and a commitment to healthy, radiant skin.
With its star ingredient Heartleaf (Houttuynia Cordata), ANUA was able to penetrate into this highly saturated market. Heartleaf with its unique heart shape is a remarkable plant with a rich history of traditional use in various cultures, particularly in Asian countries like Korea, Japan, and China. In recent years, heartleaf has gained significant attention in the skincare industry due to its numerous potential benefits for the skin. Heartleaf has been utilised for centuries in traditional medicine for its potential healing properties.