Benefit Cosmetics
Behind the Scene
Benefits was founded by the Ford twins, two Indiana farm girls turned successful models & makeup artists. They moved to San Francisco to take on a totally new approach to beauty. With the belief that laughter is the best cosmetic, Benefit is not only in the makeup business, but also in the feel-good business.
This popular cosmetics brand has long been on the lips, eyes and faces of many women. Known for its quality products that come in bright colours and pretty packaging, its range of makeup products have enticed female buyers all over the world. The high standards of their product packaging also reflects the high quality of its contents and the product itself.
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