Behind the Scene
HUGO BOSS AG engages in the design, manufacture, and sale of clothing and accessories. Its products include children's wear, sportswear, shoes, leather accessories, fragrances, watches, and eyewear. It markets and distributes under the following brands: BOSS, HUGO, and HUGO BOSS. The company was founded by Hugo Ferdinand Boss in 1924 and is headquartered in Metzingen, Germany. Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with companies such as Samsung, HTC and Huawei to produce mobile phones and other companies such as Nike, Inc. to produce sports equipment.
The companies objective is to continuously increase the desirability of their premium brands, not just in the conventional retail industry and in our stores and outlets, but also in the online business.