Behind the Scene

Pixi was created over 20 years ago and launched its first flagship boutique store in Soho, London. Makeup to Wakeup is the motto that has commanded loyal worldwide fans thanks to its pure, awakening, skin-loving products that create a naturally radiant look. 

The creator — Petra Strand has more than 20+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra formulates innovative products infused with botanicals and beneficial ingredients. Pixi's mission has never changed. Same as before, Pixi simply wants to bring out the natural beauty in everyone - to look like you, your best you

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