PRIME

Behind the Scene

PRIME was created by the renowned YouTubers and internet personalities Logan Paul and KSI that features a range of sports drinks, drink mixes, and energy drinks to fill the void of products where great taste meets function.

Since the first launch of PRIME Hydration in 2022, they have continued to work countless hours to expand in retailers, reach new markets and formulate new products you'll love.

Humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world, as underdogs, the team behind PRIME always cherishes the opportunity to show the world what’s possible.