SOME BY MI
Behind the Scene
Since 2016, SOME BY MI had gained huge popularity in Southeast Asian markets, with pop-up stores opening across Korea, Indonesia and Malaysia. The brand name "SOME BY MI" came from the combined words of “Something”, “By A Miracle” and “Mi”, meaning “beauty” in Korean.
With its success, the brand has managed to enter the global market and currently is exporting to over 20 countries worldwide including the Japan, USA, Canada, Australia and the UK. SOME BY MI believes the true miracle workers for healthier skin come from nature. The brand formulates its products with mild and skin-friendly ingredients that are FREE FROM harmful chemicals such as carcinogen, colorants and parabens.