Behind the Scene
Established in 1995, Wardah is Indonesia's first halal-cosmetics brand that is famous for its Halal Green Beauty. It is a caring and understanding beauty brand that inspires every woman to feel and look good. Throughout Wardah’s innovation, their product is now cruelty free, alcohol free, and most importantly, halal!
Wardah has gained popularity among not only young Indonesian women, but also muslim women from various country including Malaysia. Wardah is also known as an affordable brand with the company's 300 cosmetics products, ranging in makeup, skincare, and fragrance.