The INKEY List


Behind the Scene

Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. Their aim is simple: to break through beauty jargon to deliver a straightforward take on the most-wanted ingredients in the market for the price of a couple of coffees.

This new, groundbreaking range of hero products with an incredible result, ingredient-driven and simple to understand, use and trust: the simple formulas allow beauty users to customize their regimes to suit the skin’s ever-changing needs. The products contain as few ingredients as possible, all of the highest quality and at ‘give-it-a-go’ prices. 


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