Behind the Scene
The Ordinary was born in 2016 to celebrate integrity in its most humble and true form. It's slogan — "Clinical formulations with integrity" exists to communicate with integrity and bring to market effective, more familiar technologies at honorable prices.
Part of DECIEM, an umbrella of brands focused on advanced functional beauty. The team is specialized in materials chemistry and biochemistry, and have brought pioneering innovation in skincare through our core brands, Hylamide and NIOD. The brand is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The Ordinary was created to disallow commodities to be disguised as ingenuity.