The Asia School of Business is in charge of data collection in Malaysia and Threebs was recently invited to complete an interview with MIT professors for Asia School of Business and Asian Development Bank's regional study on Digital Entrepreneurship in Southeast Asia, also enquiring about sustainability practices these businesses perform. The purpose of this study was to delve deeper into the Malaysian startup ecosystem amidst the COVID-19 pandemic as they are seeking out young firms whose success has been driven by digital technologies. The panel conducting this interview comprised of Willem Smit and Leticia Jasso Salazar.
Willem Smit is Assistant Professor of Marketing at the Asia School of Business and International Faculty Fellow at MIT. His expertise is on marketing strategy; his scholarly work has been around the theme of “Marketing Strategy Heuristics in search of superior performance”, in particularly on the newly revolutionized and digitized decision environments for marketers.After earning his PhD from the Rotterdam School of Management, Erasmus University, Willem became a research fellow at IMD, where he also designed and delivered executive development programs for multinational companies in the telecom, pharmaceutical and consumer-packaged goods industries. Before joining ASB, Willem has taught at various schools in the Asia-Pacific region: NUS National University of Singapore, SMU Singapore Management University, TongJi University, Hult Shanghai, and MIT affiliate Malaysia Institute for Supply Chain Innovation.
Leticia Jasso Salazar is a Summer Associate part of the research team of Asia School of Business working for the Asian Development Bank. She studied Industrial Engineering at Tecnológico de Monterrey and also received a Certificate in Project Management Skills from there before going on to gain an MBA from Asia School of Business.
A bit on our Managing Director Eyo Zhen Yi: Prior to joining Threebs.co, Eyo was the Country Manager for Artefact Singapore & Malaysia. Eyo was the Head of Analytics & Technology and also led the consulting division at Dentsu Aegis Network. Regarding his experience in consumer products, he has consulted with Watsons, Abbott, Sanofi & Samsung in the APAC region. He is also a member/representative at French Chamber of Commerce and EUMCCI.
We urge all entrepreneurs to join and take part in the survey and mention Threebs as your referral! It will be in the form of an online meeting that will take approximately one hour.
Click here to join the survey!