Beauty Trends of 2023 You Need To Hop On

The only thing constant in the beauty and skincare industry is new trends every year! Let’s deep dive into the trends and innovations shaping the beauty industry.

Sustainable

We are in an environmental emergency with almost 120 billion units of plastic packaging being disposed of every year. Moreover, countless beauty products from prominent brands like L’Oreal also contain PFAs which are toxic chemicals that are super hard to break down and pollute our waters and earth. Consumers are looking more than ever for sustainable brands such as Good Molecules, Glow Recipe and Krave Beauty.

Minimalist Skincare

Less is more - that is 2023’s new motto! Out with the 10 step Korean skincare routine and in with 3 instead- this year is about skinimalism! Save your time, money and space on your bathroom shelf. All you need is a good cleanser, moisturiser and sunscreen (plus a targeted serum or acne treatment if needed).

Grunge

After the success of the popular Netflix series Wednesday, everyone wants to look just like her with mattifying foundations, sooty shadow, smudged eyeliner and dark bold lips.

Blush, blush, blush

Blush has been making a comeback with everyone trying to achieve that glows, natural, sun kissed look that seems like you just came back from a holiday in Bali.

Treating Your Hair Like Your Skin

Trust me, your scalp will thank you! Salicylic acid, squalane, niacinamide and glycerin are not just ingredients for your skin, they also work wonders for your hair, helping to promote scalp health and keep it clean.

Skincare-Makeup

Think tinted serums, moisturisers and SPFs instead of heavy foundations. No-makeup makeup is here to stay as people learn toward a more low maintenance aesthetic which also benefits their skin- killing two birds with one stone!

Lip stain

If you want a long lasting, smudge-free pout this is it! No more fuss of reapplying lipstick every few hours or after that bowl of pasta. A subtle burst of colour not only for your lips but also your cheeks.

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