e.l.f. Cosmetics

Behind the Scene

Founded in 2004, e.l.f Cosmetics is an American cosmetics brand based in Oakland, California. The brand is 100% vegan, cruelty-free, and free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Their skincare is also free from sulphates.

E.l.f Cosmetics aims to provide quality beauty products at affordable prices. It is the brand’s hope for women to look good and enjoy beauty without compromise.

They offer a wide range of beauty products including bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara.