Behind the Scene
OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Since 2014, they have grown exponentially to include millions of fans worldwide. With its patented technology, they continuously change what is possible for hair. What makes the Olaplex system so universally beloved is that it works with all hair types and textures
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in colour & care. Hair wasn't just healthier, it took on a completely different quality, blondes were brighter, brunettes more radiant, and redheads more vibrant.