Behind the Scene
Youthforia is launched by Fiona Co Chan in 2021. Motivated by the inability to go out and see people during the pandemic, Fiona kept coming back to the idea of wearing makeup without having to remove it. She really wanted to create makeup products that are good for skin, so good you can even sleep in it.
The brand is particularly serious about their responsibility on the environment so they their ingredients, inclduing synthetics, are all natural and plant-based.
Certified by the USDA BioPreferred Program, they make their products biobased – each with at least 90% renewable ingredients instead of fossil fuels.