ationale

●  Support more online merchants to drive transactions with Atome

●  Positive messaging - Encourage users to #StaySafe and indulge in self care with Atome

• Solution

  To develop online capsule collections on Atome for Atome’s online merchants, with extensive in-app and external comms pushes. In exchange, brands to provide marketing support for Atome.

  Mechanics

  • ●  USPs: iPhone giveaway

    • ○  Shop with Atome with online merchants and stand to win an iPhone

    • ○  1 online order = 1 chance.

  • ●  Highlight key categories and provide vouchers to encourage positivity and self love amidst uncertain times

    • ○  #StayPrettyStaySafe (5th - 11th July)

      • Categories: Lifestyle fashion, Beauty, Kids & Baby

      • Key event: 7.7

      • RM30 off min spend RM200

    • ○  #StayFitStaySafe (12th - 18th July)

      • Categories: Activewear, Streetwear, Fitness & Sports, Health, Home Decor,

        Lifestyle and accessories

      • RM30 off min spend RM200

    • ○  #StayHappyStaySafe (19th - 25th July)

      • All categories with upsized voucher

      • Key event: Hari Raya Haji

      • RM30 off min spend RM200, RM50 off min spend RM500