#StayPrettyStayHome
Online exclusive campaign: Happy From Home 5th July - 25th July
ationale
● Support more online merchants to drive transactions with Atome
● Positive messaging - Encourage users to #StaySafe and indulge in self care with Atome
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Solution
To develop online capsule collections on Atome for Atome’s online merchants, with extensive in-app and external comms pushes. In exchange, brands to provide marketing support for Atome.
Mechanics
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● USPs: iPhone giveaway
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○ Shop with Atome with online merchants and stand to win an iPhone
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○ 1 online order = 1 chance.
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● Highlight key categories and provide vouchers to encourage positivity and self love amidst uncertain times
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○ #StayPrettyStaySafe (5th - 11th July)
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Categories: Lifestyle fashion, Beauty, Kids & Baby
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Key event: 7.7
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RM30 off min spend RM200
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○ #StayFitStaySafe (12th - 18th July)
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Categories: Activewear, Streetwear, Fitness & Sports, Health, Home Decor,
Lifestyle and accessories
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RM30 off min spend RM200
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○ #StayHappyStaySafe (19th - 25th July)
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All categories with upsized voucher
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Key event: Hari Raya Haji
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RM30 off min spend RM200, RM50 off min spend RM500
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The Ordinary
SEVEN10
CeraVe
SEVEN10
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