Beauty of Joseon
Behind the Scene
Inspired by the focus on inner beauty during Joseon Dynasty, Beauty of Joseon is a skincare brand made with Hanbang (Traditional herbal medicine) ingredients passed on from the dynasty.
The Hanbang ingredients include Ginseng, green plum, and rice. Ginseng can help to hydrate the skin and protect the skin from external stimuli by retaining moisture deep in the skin for a long time. Green plum is conducive in activating keratinocytes, helping to gently remove over-keratinized dead skin cells and skin impurities from the skin surface. While rice is rich in amino acids and minerals, moisturizes and brightens dry skin.
The brand believes healthy skincare habits can relieve and enrich our lives and they strive to relieve their customers from stress and tensions, and provide them with a healthier and peaceful life.
