Behind the Scene

Focallure is founded in 2014 by a group of fun and loving makeup scientists. After rewriting the existing product formula, they made new collections that offer extra shine, long lasting and other wild options. They positioned themselves as high end products with affordable price.

With the goal of empowering customers to do makeup for the “important moments” in their life, Focallure not only want to enlarge their customers’ beauty, but also accompany them to go through the “important moments” in their lives and share the fun-love spirit of the team.

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