Behind the Scene

Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The name was inspired by the poem "The Lake of Innisfree" composed by W.B. Yeats. The brand heavily references its ingredients and purify of Jeju Island in South Korea.

With 5 promises, Innisfree aims to target the global market. 1. The pursue of healthy beauty with reliable ingredients. 2. Smart consumption by providing various good-quality products at reasonable prices. 3. Expansion of eco-friendly green design containing all rich benefits of nature.  4. Implement eco-friendly green life to keep nature healthy. 5. Provide experiences that satisfy all senses with a diversity of pure nature.

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