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< THE BEAUTY SPELLBOOK SHOP >

News • 15 Aug 2021

A chat with BFM 89.9 (Christine Wong)

Tiffany Ong • Beauty Expert

A chat with BFM 89.9 (Christine Wong)

Many companies have leveraged the nature of the pandemic to embrace e-commerce fully, but with less in-person customer interaction, do brands really know what their customers want?

Eyo Zhen Yi, managing director of e-commerce beauty platform Threebs, shares his thoughts on the beauty industry and the relationship between data management and successful e-commerce.

Produced & Presented by: BFM 89.9 (Christine Wong)

Read full article below:

https://www.bfm.my/podcast/enterprise/open-for-business/ent-ofb-data-makes-retail-more-than-skin-deep

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