Beauty of Joseon: Is It Worth The TikTok Hype?

Rachel Gibbons Beauty Expert
Beauty of Joseon: Is It Worth The TikTok Hype?

Korean brand Beauty of Joseon has been taking TikTok by storm with thousands of people raving about their products. We're intrigued and are here to investigate the hype!

The brand was inspired by a 19th century encyclopedia describing the skin care secrets of upper class Korean women and the focus on inner beauty during Joseon Dynasty. Their products are made with Hanbang (traditional herbal medicine) ingredients passed on from this dynasty to reveal the natural beauty of one’s skin. 

Relief Sun Rice + Probiotics SPF50+ PA++++ 

This new chemical sunscreen applies seamlessly on the skin with an innovative formula containing a cocktail of skin calming and brightening ingredients, making it suitable for even the most sensitive of skin types. Also helps to fortify your skin’s natural barrier

Is it worth the hype? Yes! This sunscreen has a lightweight cream formula which allows for fresh absorption without pilling or white cast.

Ginseng Essence Water

Quench dry, damaged skin with the Beauty of Joseon Ginseng Essence Water! This refreshing hydrating essence helps to revitalise the skin, regulate oil production and smooth texture. It contains 80% ginseng root water which is rich in antioxidants that combats free radicals damage that can cause premature aging. The addition of Niacinamide helps oil control and improves texture by shrinking the appearance of pores over time with its hydrating properties. 

Is it worth the hype? Yes it energises the skin’s surface, helping it look smoother and plumper. Perfect even for those with oily or acne-prone skin.

Glow Serum Propolis + Niacinamide

This Glow Serum helps to fight acne caused by skin irritations with Propolis- an anti-inflammatory ingredient. It also contains Niacinamide, another popular ingredient among skincare enthusiasts that helps to minimise pore appearance, regulate oil production, and keeping the skin in its best condition. The result? A healthy, clearer and illuminated from within complexion!

Is it worth the hype? For those with dry, acne-prone skin then yes, this is the serum for your skin needs.

Glow Deep Serum Rice + Alpha-Arbutin 

This serums helps to equalise the skin tone by blending 68.6% of rice bran water, which is rich in amino acids and minerals and help keep dry skin moist, and 2% of alpha-arbutin, which prevent excessive production of melanin and help prevent pigmentation.

Is it worth the hype? For those with pigmented skin it is as it helps to limit the melanin production in your skin while hydrating and brightening it.

Radiance Cleansing Balm 

This cleansing balm melts away makeup, excess sebum and pore-clogging impurities without stripping the skin of its natural moisture. Formulated with rice water, fermented grains, and chrysanthemum, this sherbet-like cleansing balm helps to boost the skin's moisture level while brightening the complexion. 

Is it worth the hype? 100% YES! Fresh and radiant looking skin without any sticky or greasy residue AND waterproof makeup gone!

Dynasty Cream

The Dynasty Cream is formulated with a nourishing concoction of honey, orchid, and ginseng to improve the elasticity of the skin, firming up saggy skin and smoothing out fine lines. It's also enriched with safflower seed oil and ceramide to deeply moisturise and soothe the skin, restoring a healthy, glowing and radiant complexion. 3 types of Hyaluronic acids also penetrate deep into multiple layers of the skin and replenish hydration from within.
Is it worth the hype? Yes- especially for those with mature skin! Old truly is gold!


So is Beauty of Joseon REALLY worth the hype? Yes, it most definitely is! But do try it to find out for yourself - SHOP NOW!

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