When it comes to your little ones, you want the very best for them, so we have compiled the top products so you can spoil them silly! From bathing, teething, plush toys, diapers and more, we have got you covered!
Why it’s baby approved: A tear-free, gentle cleansing formulation specifically designed to be used daily, head-to-toe- ideal for baby’s delicate skin. Recommended by paediatricians as it is hypoallergenic and pH balanced.

Why it’s baby approved: All the clean your baby needs in one gentle hypoallergenic formula. Made for babies with sensitive skin, this baby wash and shampoo cleanses without drying.

Why it’s baby approved: Gum massaging toothbrush includes a safety shield so the brush is a safe distance from the back of the baby’s mouth. Brushy the bear on the toothbrush comes to life on the interactive app available on the App Store and Google Play for a fun brushing experience
Why it is baby approved: With GENKI diapers, your baby may crawl and play in comfort with the flexible, ultra-soft waist, your baby will not be wounded while playing or crawling. GENKI Diapers aLao prevent leakage and aids in rapid absorption, allowing your child to enjoy their playtime.
Why it’s baby approved: These diapers follow the contour of your baby’s bottom so your precious one can stay comfortable and joyful. Also, its Air Silky Material Absorbs up to 12 hours of urine!

Why it’s baby approved: This bottle stays full of milk, even when the bottle is horizontal, so your baby can drink in a more natural, upright position. T The unique AirFree™ vent draws air away from the teat, so your baby swallows less air as they drink. This can help reduce reflux, aid digestion, and make feeding time more comfortable for you and your little one

Why it’s baby approved: When a baby is born, their skin is at its most delicate. That is why this gentle baby oil is perfect- specially designed to lock in more than double the moisture to keep delicate skin soft and feeling healthy. Over 400 ingredients have been rejected that don't meet their Best for Baby™ Standards.
Why it’s baby approved: It is comfortable for mom as the cushioned silicone horn gently massages sore breasts. The specially shaped handle means that less power is required to pump, reducing strain on hands. NO tubes, cords or motor units means it is quick and easy to use.

Why it’s baby approved: The Mini Electric breastpump is the ideal solution - perfect for mothers who want to enjoy effortless pumping and is an alternative to direct breastfeeding when health issues like engorgement or sore nipples make breastfeeding difficult.
Why it’s baby approved: A must for all parents whose infants have sore gums! Twistshake’s teething cooler is water-filled, keeping it chilled so that your baby’s gums feel nice and cool as their first teeth emerge.
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